Circa 1(contact info removed) - No longer using labels, the above picture of a boy playing with his 3243 set was printed on the top of the box. The similarities between this picture and the one Lionel was using during this same period are striking. Directly below is a picture of the side of this box, below that is the side of a box from 1928, note the name change that occured in 1928 to THE IVES CORP. It is possible to find 1928 boxes that are stamped with the old name "THE IVES MFG. CORP".
Call. A A & ES 2-0-3 - 9-4-7 4-1-2-7
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